Meet Hallee
Hello!
Hi! My name is Hallee, and I’m a weirdo.
I like crazy sunglasses. My favorite colors are yellow and fuchsia, especially when they’re used together, and I’m one step away from milling my own flour so I can make even better sourdough bread.
Don’t even get me started on hustle culture, materialism, or cover songs.
Here’s the thing, though. No matter how weird you think you are, you aren’t alone. There are other people out there who are looking for someone JUST LIKE YOU! But regular ol’ content marketing ain’t gonna cut it.
That’s because most of us are doing it all backwards.
You can't start with a strategy that attempts to reverse engineer a message based on the platform you want to use or the type of content marketing you want to do. Because there ain't no point in doing social media, a blog, or an email newsletter if you HATE it. Or worse—because it’s inauthentically constructed, it doesn’t land with your audience.
I have been a copywriter and content marketer for over a decade. And over those 10+ years I've learned that the ONLY way to create a content marketing strategy that's effective in the LONG-RUN is to work on your MESSAGE FIRST and worry about the METHOD SECOND. With a heaping conversation about what you love and hate about content marketing in between.
Copywriting
Let’s work
together
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Stand out in all the right ways, get more aligned clients, and rake in the moolah with out-of-the-box copywriting for your website.
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Start creating blog content your target audience actually cares about (and can find with an internet search) to expand your reach and position yourself as the expert you are.
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Let me dig deep into the heart and soul of your business to create a Content Key that allows you to show up as your most authentic self online.
Strategy
Let’s work
together
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Come up with one actionable, effective content marketing strategy to make your business stand out from the crowd.
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Discover how to make your existing content better with expert insights on SEO, user experience, personality, flow, and more.
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Create a concise and complete content marketing plan with out-of-the-box insights that is customized for you and your message.